MARKETING TESTIMONIALS

“I have worked with Melanie and Bright House for almost 15 years as a client and colleague. Her insight and creativity is an asset to any brand, matched only by her marketing prowess. She has an exceptional ability to take complex problems, mine them into manageable components and execute inspiring, profitable programs that effectively change the path of a brand or business. It doesn’t hurt that Melanie is also a delightful person and pleasure to work with, always delivering on time, and beyond expectation!”
— ERIC GOLDMAN
Principal, Goldman Partners
 
“Melanie guest lectures in the W. P. Carey MBA Program at Arizona State University and her presentations are extremely popular. Her ability to showcase business case studies she has led and the decision-making that went into their solution really engage the students. Melanie has a unique ability to connect with people and help them think outside the box to solve problems for a successful outcome.”
— NANCY STEPHENS
Associate Professor, ASU W.P. Carey School of Business

marketing Services

Our clients see us as their virtual marketing department.  We are their partner for a host of business and marketing-related services. Below is a small sampling of the services we provide our clients:

  • Business & Marketing Strategy and Development

  • Program Implementation

  • Qualitative Marketing Research

  • Market and Brand Analysis

  • Brand Development

  • Brand Extensions

  • Retail Marketing Strategy/Sell-in/Implementation

  • Group Brainstorming and Ideation

 
“Bright House Marketing is a full team-member who helps us get to proper strategic outcomes. I’ve worked with Melanie for years and recommend her highly. She is an expert moderator who is able to effectively affiliate with consumers and B2B respondents across industries, most notably for some of the world’s leading tech clients.”
— BRIAN MCMAHON
Founder, Segment International
 
“I have recommended Melanie and her team to many companies who were seeking experienced and knowledgeable marketing expertise for a variety of consulting assignments. In every case, Bright House Marketing met or exceeded expectations, with consummate professionalism and integrity. She has a broad knowledge of consumer product marketing.”
— GARY CAPLAN
President, Gary Caplan, Inc.
LIMA Hall of Fame